Don't hire your customers

We work with a lot of employers, and have been crunching some data recently. It might seem crazy, but many speciality coffee businesses regularly see staff turnover of 80 percent or more each year.

But what if a bit more investment into new kinds of employees -- people who normally wouldn't get the chance -- could increase the stability of a work force whilst opening new pathways to people who actually need the work?

Pro Baristas' Ben Szobody recently spoke on this subject at the request of the Speciality Coffee Association at one of their CoLab conferences in Belfast. Enjoy.